Night Time Running Shoe

NITEFLY

The Nite Fly running shoe, was designed for night runners, with demanding daily schedules, which only leaves night time for excersize. The sole purpose of this night time running shoe is safety. Designed with 360 degrees of 3M high visibity indicators for traffic visibiliy, as well as, implementing an outer impact guard surrounding the knit inner for unscene obstacles in unlit areas and harsh terrain.

TRENDS

Macro & Meso Trends

USER SEGMENT

CONSUMER TREND RESEARCH

INDUSTRY TRENDS 

SKETCH DEVELOPMENT

OUTSOLE COLOR IDEATION

Outsole constructed
of 4 parts for better foot ergonomics 
Color break up helps distinguish individual parts of the outsole  

FINAL DESIGN BREAKDOWN

Final CMF Application

COLORWAYS

Colorways consist of a black tumbled leather upper with a monochromatic graphic applied to the inner lining along with pops of color on both the outsole and heelcap of the NiteFly

FINAL DESIGN

FINAL DESIGN WITH FLAGSHIP COLORWAY APPLIED