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Night Time Running Shoe
NITEFLY
The Nite Fly running shoe, was designed for night runners, with demanding daily schedules, which only leaves night time for excersize. The sole purpose of this night time running shoe is safety. Designed with 360 degrees of 3M high visibity indicators for traffic visibiliy, as well as, implementing an outer impact guard surrounding the knit inner for unscene obstacles in unlit areas and harsh terrain.

TRENDS
Macro & Meso Trends







USER SEGMENT




CONSUMER TREND RESEARCH

INDUSTRY TRENDS








SKETCH DEVELOPMENT


OUTSOLE COLOR IDEATION
Outsole constructed
of 4 parts for better foot ergonomics

Color break up helps distinguish individual parts of the outsole


FINAL DESIGN BREAKDOWN
Final CMF Application

COLORWAYS
Colorways consist of a black tumbled leather upper with a monochromatic graphic applied to the inner lining along with pops of color on both the outsole and heelcap of the NiteFly

FINAL DESIGN
FINAL DESIGN WITH FLAGSHIP COLORWAY APPLIED

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