RESEARCH
Looking into the weekend racing community to gather useful information about the experience of driving a track car for both work and play
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INTERVIEWS
Interviews of actual weekend warriors whose weeks are filled with work and traffic and weekends are spent unwinding at their local track
COMPARE & CONTRAST
Comparing stripped racing interior to the traditional stock interior amenities
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PERSONA
Target persona that lives the life of a weekend racer balancing work, and her passion for the track
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DESIGN
Design development process around painpoints and insights found during research phase
SKETCHES
Form development of seat and part breakdown, creating a modular system that entices personalization
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SEAT CONFIGURATION
Final seat part breakdown and configuration, which range from track driven to comforting for long commutes
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SEAT RANGE
Individual part breakdown & assembly examples to show every possible configuration of the system
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SEAT RANGE
From leisure based seat components to more performance driven parts allowing the driver to get the perfect fit
REAR HATCH
Rear hatch allows owners to install new parts at any time, and to update to new parts as they are released
COLOR & MATERIAL
Color and material design process, from inspiration boards, to pattern design and seat applications
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FINAL DESIGN
Weekend warrior seat final with possible color and material applications
FINAL COLORWAYS
Final design with color and materials applied, along with CMF inspiration and color break down
