RESEARCH

Looking into the weekend racing community to gather useful information about the experience of driving a track car for both work and play

INTERVIEWS

Interviews of actual weekend warriors whose weeks are filled with work and traffic and weekends are spent unwinding at their local track 

COMPARE & CONTRAST

Comparing stripped racing interior to the traditional  stock interior amenities 

PERSONA 

Target persona that lives the life of a weekend racer  balancing work, and her passion for the track

DESIGN

Design development process around painpoints and insights  found during research phase

SKETCHES

Form development of seat and part breakdown, creating a modular system that entices personalization

SEAT CONFIGURATION

Final seat part breakdown and configuration, which range from track driven to comforting for long commutes

SEAT RANGE

Individual part breakdown & assembly examples to show every possible configuration of the system

SEAT RANGE

From leisure based seat components to more performance driven parts allowing the driver to get the perfect fit

REAR HATCH 

Rear hatch allows owners to install new parts at any time, and to update to new parts as they are released

COLOR & MATERIAL

Color and material design process, from inspiration boards, to pattern design and  seat applications

FINAL DESIGN

Weekend warrior seat final with possible color and material  applications 

FINAL COLORWAYS

Final design with color and materials applied, along with CMF inspiration  and color break down